Global Shopping Insights Report: France 🇫🇷

Battle of the drinks: juice or water?

In France, juice is chosen more often than water, with a 13% advantage in the number of products added to shopping lists. This is the smallest margin of juice over water among all analyzed countries.

Water is more frequently planned for purchase by Italians, Spaniards, and Brazilians, while juice is preferred by Canadians and Norwegians.

Which country likes Nutella the most?

France ranked first in the share of Nutella in the sweet and savory snacks category. Germany followed closely in second place, with a result only 0.28 percentage points lower.

Nutella is the least popular in Canada, the USA, and Norway.

"shopping" or E.Leclerc? Most common shopping list names

Among the analyzed phrases in shopping list titles in France, the most common were “new list” (12.19%) and “shopping” (10.02%). Among retailers, Leclerc had a clear lead, appearing in 4.12% of shopping list titles, followed by Carrefour with a 1.99% share.

In total, retailer names appeared in 5.11% of shopping list titles, placing France 8th, in the lower half of the rankings. Spain leads with 15.38%, while Brazil had the lowest result at 0.46%. Slightly higher than France were Sweden and the UK, with 5.46% and 5.49% of list titles including retailer names, respectively.

Who’s behind the shopping list?

In France, 12.46% of active shopping lists from June 1, 2023, to May 31, 2024, were shared with at least one person.

This result is below the global average but higher than in the UK or Canada. The highest rates were recorded by the Danes and Poles, while Americans shared their lists the least.

The list-sharing rate may reflect how citizens of a given country share the responsibility of household shopping.

Hot categories

In France, as in other analyzed countries, products from the fruits and vegetables category were the most frequently added to shopping lists. However, France's result is among the lowest in the ranking, and 2.97 percentage points below the global average. Only Italy (15.01%) and Brazil (13.02%) had a lower share of fruits and vegetables on shopping lists.

This low share may be influenced by shopping habits in these countries, such as buying at markets or making impulsive decisions due to a wide selection in stores.

Shopper favorites

Milk, butter, eggs, bread, and lettuce were the most frequently added items to shopping lists in France. Among all the analyzed countries, butter and lettuce ranked the highest specifically in France.

However, potatoes, which are in the top 10 in countries like Poland, Germany, the UK, Sweden, and Denmark, did not make the list of most popular products in France

Who shops like a pro?

In France, 56.05% of items on shopping lists were marked as purchased after being added, which is almost equal to the global average and ranks sixth among the 12 analyzed countries.

The lowest rates were recorded in the United States (47.3%) and Brazil (48.51%), while the highest rates were observed in Scandinavian countries and Poland.

Factors such as store availability and product offerings may influence the rate of items marked as purchased.

Sweet tooth or snack attack?

The French choose chocolate significantly more often than chips, with a 47% preference for chocolate.

A similar preference is shown by Spaniards, Poles, and Italians, who also favor chocolate. On the other hand, chips are more frequently added to shopping lists by Germans, Brits, and Canadians.

Loved in France

The Kinder brand, known for its sweets, enjoys significant trust among the French. Its products made up 1.17% of all items in the sweet and savory snacks category.

Choosing specific products, like "Kinder chocolate," indicates brand loyalty and care in selecting items, which is particularly important on shared shopping lists.

French, please!

79.29% of shopping lists created in France between June 1, 2023, and May 31, 2024, were in French, placing France 9th in the ranking. The lowest share of the primary language was recorded in the United States, where, despite around 78.3% of residents speaking only English at home (according to American Community Survey data from 2018-2022), only 46.74% of shopping lists in the Listonic app were created in English.

Poland had the highest result (96.09%), followed by Norway (89.24%).

Shopping speed champions

The French rank eighth in the list of nations that most quickly move from adding a product to their shopping list to marking it as purchased, with an average time of 133 hours (just over 5.5 days).

The Danes complete their shopping lists the fastest (58 hours), while Brazilians are the slowest (172 hours).

Various factors, such as shopping frequency and the availability of groceries, may influence these results.

The country of ultimate organizers

The French used the Listonic app an average of 4.6 times per week, placing them first among the analyzed countries. Close behind were the Danes, with 4.55 times per week. Brazilians used the app the least, averaging just under three times per week. The global average is 3.93 visits per week.

Most users in France (35.47%) used the Listonic app once a week, while the second-largest group (24.65%) consisted of those who planned their shopping in the app 4-10 times per week.