Global Shopping Insights Report: Poland 🇵🇱

Battle of the drinks: juice or water?

In Poland, water is chosen significantly more often than juice, with a 68% preference for water.

In other countries, the analysis of shopping lists shows a tie. Water is more frequently planned for purchase by Americans, Brazilians, and Italians, while juice is preferred by the French and Norwegians.

Which country likes Nutella the most?

Poland ranks fifth in terms of Nutella's share in the sweet and savory snacks category. The highest share was recorded in France, while the lowest was in Canada.

Interestingly, Poland's result is identical to the global average.

Lidl or Biedronka? Most common shopping list names

The most popular shopping list names, such as "new list", "shopping", "Biedronka", and "Lidl", account for around 34.5% of all names during the analyzed period.

The competition between Biedronka and Lidl in Poland is close, with a difference of just 0.15%. Biedronka ranks third in global popularity (after Spain’s Mercadona - 7.92% and the U.S. Walmart - 4.65%). Interestingly, Lidl achieved a higher share in Poland (4.48%) than in Germany (3.04%).

Who’s behind the shopping list?

21.05% of active shopping lists in Poland (from June 1, 2023, to May 31, 2024) were shared with at least one person, placing Poles among the top. Only the Danes have a higher rate.

The global average is 14.19%. Americans share their lists the least.

The list-sharing rate may reflect the level of shared shopping responsibilities in a given country.

Hot categories

Fruits and vegetables made up 22.86% of the products on Polish shopping lists, the highest among the analyzed countries. The global average for this category was 18.57%.

Poland also leads in the baby products category, with a 1.06% share. The global average for this category was 0.83%, and only Denmark, France, and Norway also exceeded 1%

Shopper favorites

Milk is the most popular item on shopping lists in most countries. The exceptions are Italy and Spain, where eggs take the top spot. In all the analyzed countries, bananas are the most popular fruit. In Poland, they ranked sixth, while their highest position (fourth) was achieved in Canada and the USA.

Who shops like a pro?

86% of the products on Polish shopping lists were marked as purchased. This is more than 30 percentage points higher than the global average and the highest result among all analyzed countries. The lowest rates were recorded in the USA and Brazil.

Factors such as product availability and store offerings may influence the results in this category.

Sweet tooth or snack attack?

Poles choose chocolate more often than chips, with a 67% preference for chocolate.

A similar preference is seen among Spaniards, French, and Italians. In contrast, chips appear more frequently on the shopping lists of Germans, Brits, and Canadians.

The month that stood out

In December 2023, 7,231,114 products were added to Polish shopping lists, representing a 26% increase compared to November and 13% more than in January 2024. The lowest number of products was added in June 2023, with 4,627,671 items, marking a 56.26% decrease compared to December 2023.

Polish, please!

Poland leads in the use of the official language on shopping lists, with 96.09% of lists created between June 1, 2023, and May 31, 2024, in Polish. Norway ranks second with 89.24%.

The lowest share of the primary language was observed in the USA, where only 46.74% of shopping lists were in English, despite 78.3% of residents speaking only English at home (ACS data from 2018-2022).

Shopping speed champions

Poles rank fourth among nations in quickly moving from adding a product to their shopping list to marking it as purchased. In Poland, the average time between these actions is 80 hours (just over 3 days).

Danes complete their shopping lists the fastest (58 hours), while Brazilians are the slowest (172 hours).

Factors, such as shopping frequency and product availability, may influence these results.

The country of ultimate organizers

Poles used the Listonic app an average of 3.9 times per week. The most frequent users were the French (4.6 times/week), while Brazilians used it the least (2.67 times/week). The global average is 3.93 visits per week.

30% of Polish users accessed Listonic 4-10 times per week, which may be linked to the promotional flyers section, where Poles look for savings opportunities.